1822–1939
For a long time, performances and other events in the theatre were advertised in playbills. They provided much more detailed information than today’s posters, announcing – apart from the cast of a show – any special attractions, benefit performances, new furnishings, and ticket vendors, as there was a long time when tickets were not sold at a typical box office. Playbills were consistent with the fashion of the minute and the print capabilities of the day. They were placed on walls, in city gates, and sometimes in special displays. In the early 20th century, purpose-built advertising pillars became part of Lublin’s urban landscape.
Promotional hustle took place also in venues such cafes and restaurants: artists would recite passages from their plays; the managing director would praise the performance. Near the theatre or cinema, boys would hand out leaflets with the current programme; the local press published repertoires and announced new shows.
